From the outset the objective of ME was to bring local expertise together with modern technologies from abroad. In the years to come the Myanmar agricultural sector needs more advanced methods to lower its production costs. This is to increase the living standard of its farmers and to become more competitive in facing increasing global competition. Adding value while lowering costs is of the essence and the field where Myanmar Ecoland wants to contribute in the indispensable up-coming modernization process. The chosen strategy is to improve productivity. Myanmar Ecoland wants to assist in the import of adequate, state-of-the-art Technology. Throughout the company’s history an ever-lasting imperative remains: it must combine the rulings of the Private Sector with the needs of ecological considerations.
Behind the first project was a request in the year 1990 from a German food company to produce Organic Basmati rice for distribution througout Europe. During the following 5 years this idea became a commercial success story and the name “Myanmar Eco Farm” became a synonym of high quality rice. . During that time the ‘Myanmar Ecoland’ sponsors had organized work-shops for progressively thinking rice farmers. They could launch various contract farming projects with rice farmers in Kayah State and in the Southern Shan State. Foreign advisors were invited to provide the indispensable certification. The produce was marketed in Europe under the trade-name MYANMAR ECOFARM and MYANMAR ECOLAND. That latter served as the name for a legal C0.Ltd. which was registered in 2005 under the Myanmar Companies Act as “Myanmar Ecological Development Co. Ltd” . Later the company name was changed into its current MYANMAR ECOLAND Co.Ltd. Incidentally, Bert Morsbach as the founder of MYANMAR ECOLAND showed how to add value to an agricultural produce. First by turning between 1991 and 1996 a commodity into popular Organic Basmati Rice throughout Germany. Later Myanmar Ecoland launched the AYTHAYA WINE project as another example of adding value to a raw material by turning grapes into the internationally successful AYTHAYA Wine. That was the time when the other founder of Myanmar Ecoland Co.Ltd. entered the scene: Ma Thanda Khine.
In line with the company’s objectives to identify the best technologies to add value to the country’s resources, the two sponsors gradually widened their business model. At the time when Myanmar started to liberalize its economy MYANMAR ECOLAND (ME) took over the representation of European technology leaders to import top-of-the line machinery. The management subsequently decided to concentrate its agency business to focus on agriculture machines, such as modern irrigation equipment and packaging machines. Myanmar Ecoland thus became the authorized agent for Starlinger GmbH, Wolf GmbH, Statec Binder GmbH and Bauer Irrigation. Outstanding Example: nearly all PP bags for packaging Myanmar-made cement are made on machines from Starlinger GmbH in Austria.